[2025] 13 Best Things to Do in Times Square (Insider Picks!)

By mi2748514@gmail.com Aug 7, 20250

Have you ever wondered why Times Square is called “The Crossroads of the World”?

This neon-lit wonderland is more than just a tourist attraction — it’s a symbol of energy, dreams, and endless entertainment. Whether it’s your first visit or your tenth, Times Square always has something new and exciting waiting for you. From iconic landmarks to unexpected surprises, it’s a place where the city truly never sleeps.

In this ultimate 2025 travel guide, we’ll walk you through the 13 best things to do in Times Square, packed with insider tips, must-see spots, and hidden gems you didn’t know existed. Let’s dive right into the bright lights and buzzing streets!

1. Marvel at the Massive LED Billboards

It’s impossible to miss them. The gigantic LED billboards that blanket Times Square are a true feast for the eyes. These huge screens present advertisements, music videos, art installations and international news and all they are lit up with beyond the imagination brightness.. Standing here at night feels like stepping into the future.

Pro Tip: The best photo spot is on the Red Steps above the TKTS booth.

2. Catch a Broadway Show Nearby

Times Square is the gateway to Broadway, the heartbeat of New York City’s entertainment scene. Watching a live musical or play here is an unforgettable experience. From classics like The Lion King and Chicago to modern hits like Hamilton, there’s a show for everyone.

Insider Tip: Visit the TKTS booth for same-day discounted tickets. You might score big on a budget!

3. Visit Madame Tussauds Wax Museum

Want to meet Taylor Swift, Barack Obama, or Spider-Man? You can — sort of — at Madame Tussauds. This fun-filled museum lets you pose with incredibly lifelike wax figures of celebrities, athletes, superheroes, and historical icons. It’s a hit with both kids and adults.

Fun Fact: They now have a VR experience that takes you through New York’s landmarks!

4. Experience the Museum of Broadway

Opened recently, the Museum of Broadway offers a fresh and exciting take on theater history. It’s interactive, immersive, and Instagram-worthy. Explore the timeline of Broadway, step into famous set designs, and learn how musicals come to life.

Why Go?: It’s one of Times Square’s newest attractions — a must-see in 2025!

5. Watch the Street Performers in Action

From breakdancers to bucket drummers to living statues — Times Square’s street performers are full of personality. You never know what kind of talent you’ll stumble upon. It adds a spontaneous, electric vibe that keeps the area constantly alive.

Be Kind: If you take photos or videos, tip the performers to support their work.

6. Step Inside the Hershey’s Chocolate World

Got a sweet tooth? Walk right into Hershey’s Chocolate World. This colorful candy paradise offers exclusive products, custom chocolate bars, and free samples. It’s the perfect place for families — or anyone who just loves chocolate.

Bonus: You can personalize your own candy wrapper with your name. Great souvenir!

7. Take a Times Square Walking Tour

Want to go deeper? Book a guided walking tour of Times Square. A local expert can share hidden history, interesting trivia, and behind-the-scenes stories you’ll never find in a brochure. Many tours even include secret entrances and rooftops.

Pro Travel Hack: Book in the evening for a more magical vibe under the neon glow.

8. Dine at a Themed Restaurant

Times Square is home to some of the quirkiest themed restaurants in the city. Check out Ellen’s Stardust Diner, where the waitstaff sings Broadway tunes while serving you burgers. Or head to Bubba Gump Shrimp Co. for movie-themed seafood fun.

What to Try: The milkshakes at Planet Hollywood are crowd favorites!

9. Shop 'Til You Drop at Flagship Stores

Times Square is a shopper’s dream. It’s filled with flagship stores like Disney Store, M&M’s World, and Levi’s. These aren’t your average shops — they’re multi-level experiences packed with exclusive merchandise, colorful decor, and fun photo ops.

Must-Visit: Line Friends Store — especially if you’re a BTS fan!

10. Join the Midnight Moment

Every night from 11:57 PM to midnight, Times Square lights up with synchronized digital art on all the billboards. This is an enchanted happening and they name it the Midnight Moment, which is the largest digital art show in the world.

Don’t Miss: Stand near Duffy Square for the full effect. It’s quiet, peaceful, and surreal.

11. Ride the Ferris Wheel (Special Events Only)

Sometimes, Times Square surprises even the locals. During certain holidays or events, a giant Ferris wheel appears right in the center of the square. It offers a totally different perspective of the city — and a dose of nostalgia too.

When to Visit: Check event listings before your trip. It’s usually around holidays like New Year’s Eve.

12. Celebrate New Year’s Eve Ball Drop

Speaking of New Year’s Eve — if you’re lucky enough to be in NYC on December 31st, don’t miss the iconic Ball Drop in Times Square. It’s a bucket-list event, watched by millions across the globe. The confetti, countdown, and crowd energy are unlike anything else.

Arrive Early: People start lining up in the morning. Yes, it’s that popular!

13. Stay at a Times Square Hotel

End your day in style by staying at a Times Square hotel. From luxury suites to budget-friendly options, you’ll find something that suits your style. Plus, waking up and walking straight into the action is an unbeatable experience.

Popular Picks:

Marriott Marquis (Amazing views)
citizenM (Trendy and affordable)
The Knickerbocker (Luxury & historic charm)

Why Visit Times Square in 2025?

In 2025, Times Square is more vibrant than ever. New attractions, updated museums, and immersive digital art make it an evolving experience. It’s not just about flashy lights anymore — it’s about culture, creativity, and connection.

From day to night, there’s always something to do in Times Square.

Whether you’re traveling solo, with friends, or as a family, Times Square brings together the spirit of New York City in one unforgettable location.

Quick Travel Tips for Times Square

🚇 Getting There: Take the subway to 42nd Street–Times Square station.

📸 Best Time for Photos: Around sunset or after dark.

🎟️ Save on Shows: Use the TodayTix app or visit TKTS.

🍕 Late-Night Bites: Joe’s Pizza or Halal Guys are open late.

🧥 Weather Tip: Always carry a jacket — the wind tunnels between buildings can be strong!

Times Square isn’t just a destination — it’s a sensation. The buzzing lights, pulsating crowds, and endless entertainment make it one of the most visited places on Earth — and for good reason.

In this updated 2025 guide, we’ve uncovered 13 top things to do in Times Square, blending must-see attractions with local secrets. Use this as your go-to itinerary, and get ready for an adventure that only New York City can offer.